Carat Official: We are building our Team

It is said that a logo, products, or services represent a brand - true, but it is certainly much more than that. In addition to other intangible and emotional factors, a brand is the result of the time, knowledge, and experience of each person who is part of it. And we are well aware of that.

This is why we wanted to immortalize the CaratOfficial fam and tell you more about some of our teams.

THE CREATIVES

Our creative team shapes the products, look, and voice of the brand. Always on the lookout for new ideas and inspiration, it's definitely the place for curious and creative minds.

Each member of the creative team has a unique and essential role in creating the Carat identity.

Our product design team is the one in charge of envisioning each collection or launch. Once it’s ready, the creative team builds a micro-universe that comes to life in images and words. Each campaign is the result of hours and hours of work, meetings and brainstorming (a word that creatives love).

“I like that no two weeks are the same, our projects range from illustrations for our magazine, to materials for new collection launches or web and social media campaigns. As the brand grows, we grow with it: new projects arise, and we approach our work in a way we wouldn't have thought of just two years ago.” 

IT

The guardians of our beloved website. The IT team takes good care of anything related to our website: layout, coding, testing… Those sci-fi words.

As a digitally native brand, they are instrumental in our company since they make sure the systems are working smoothly to keep the business running.

“The IT team's goal is to make the customer's life easier. To do this, we observe and study the elements of our website, we think of how to modify them to offer a better experience and always try to go the extra mile.” 

MARKETING

The Marketing department is the place where data, numbers, and creativity coexist. From the PR department to the E-commerce one, our Marketing team knows the drill: customer needs, trends, strategies and all-things-social.

“Our online presence is not based on telling the consumer who Carat is, or trying to impose a brand image. It is a space where we create content that is a reflection of our community and all the values we share with it.” , Social Media Manager